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Marketing and Human Resource Management

by G.Y. Shitole,T.P. Madhu Nair,Elizabeth Mathews,Seethalekshmy Narayanayyar

Publisher: Pearson Education

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About the book

Table of Content Section1 - Marketing Chapter1 - Introduction to Marketing Chapter 2 - Consumer Behavior and Market Segmentation Chapter 3 - Marketing Mix Chapter 4 - Recent Trends in Marketing Section II - Human Resource Management Chapter 1 - Introduction to Human Resource Management Chapter 2 - Human Resource Development Chapter 3 - Human Relations Chapter 4 - Current Issues in HRM

Details of the book

Book :
Marketing and Human Resource Management
Book ID :
108649
Author :
G.Y. Shitole,T.P. Madhu Nair,Elizabeth Mathews,Seethalekshmy Narayanayyar
ISBN 13 :
9788131773338
Publisher :
Pearson Education
Binding :
Softcover
Pages :
192
Weight :
1 kg

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