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Mass Media in India

by K.B. Dutta

Publisher: Akansha Publishing House

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About the book

The Means of communication that REACH Large numbers of people in a short time, such as television, newspapers, books, and Radio are conventionally known as mass media. The present book, compilation of informative articles on Mass Media in general and its status in India in particular, provides basic information on the topic in historical perspective. Though in the 21st century, an information age, the scenario has undergone drastic changes, yet one should know about the historic long march of mass media. The information is organized under nine chapters namely “Traditional mass media in India; print media: evolution and development; News coverage for masses; Newspapers as mass media; the print media in information age; video flow into India; television and mass communication; television policy in India; television and social change etc. Some important documents on broadcasting, etc., are reproduced to know the Legal status of mass media. This will prove informative and useful to academics as well as professionals in the field. Table of Contents Preface 1. Traditional Mass Media in India 2. Print Media : Evolution and Development 3. News Coverage for Masses 4. Newspapers as Mass Media 5. The Print Media in Information Age 6. Video Flow into India 7. Television and Mass Communication 8. Television Policy in India 9. Television and Social Change

Details of the book

Book :
Mass Media in India
Book ID :
62652
Author :
K.B. Dutta
ISBN 13 :
9788183700016
Year of Publication :
2005
Publisher :
Akansha Publishing House
Binding :
Hardcover
Pages :
276
Weight :
1 kg

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