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Media Flow and Monitoring

by Arun Bhatia

Publisher: Akansha Publishing House

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About the book

Relations "../books/public-relations" Title="public-relations">Public Relations t the Book on international flow of media materials and the rest focusing on to the Emerging areas of media, and monitoring of media performance. The time have indeed bypassed the mechanistic flow studies which were fashionable until the 1980s and that the process of audiovisual communication in the contemporary World is quite complicated and full of paradoxes. At the same time the book can be taken as reminders of the long passage to be made from past Research Tradition to presenting a coherent and convincing alternative. International Journalism has recently shown inadequacy in connection with major Conflicts of the world. The public Relations agencies have appeared as a new element in News manipulation. That is why the monitoring of the media has become more crucial to keep the action of the media in proper way. This book presents and clarifies some dimensions that should be taken into Account in any effort to establish. Table of Contents Preface 1. Media Monitoring 2. Media Performance 3. Electronic Discussion Groups 4. Electronic Media and Civil Society 5. Multicultural Media Monitoring 6. Media Flow and World Wide Web 7. International News Flows 8. Organisatonal Effectiveness of Media 9. Media and Social Variables 10. Globalisation and Broadcast Media

Details of the book

Book :
Media Flow and Monitoring
Book ID :
62658
Author :
Arun Bhatia
ISBN 13 :
9788183700221
Year of Publication :
2005
Publisher :
Akansha Publishing House
Binding :
Hardcover
Pages :
270
Weight :
1 kg

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