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Merchandising of Fashion Products

by Doris H. Kincade,Fay Y. Gibson

Publisher: Pearson Education

Price (INR):Rs 669.00


Price (USD): $ 16.73

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About the book

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

Details of the book

Book :
Merchandising of Fashion Products
Book ID :
67943
Author :
Doris H. Kincade,Fay Y. Gibson
ISBN 13 :
9788131730966
Year of Publication :
2012
Edition :
First
Publisher :
Pearson Education
Binding :
Softcover
Pages :
655
Weight :
0.836 kg

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