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‘Ad’apting to Markets: Repackaging Commercials in Indian Languages

by Sunitha Srinivas C

Publisher: Sage Publications

Price (INR):Rs 750.00


Price (USD): $ 18.75

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About the book

This book looks at what goes into localization of advertisements in Indian languages. ‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

Details of the book

Book :
‘Ad’apting to Markets: Repackaging Commercials in Indian Languages
Book ID :
87848
Author :
Sunitha Srinivas C
ISBN 13 :
9789351502401
Year of Publication :
2015
Publisher :
Sage Publications
Binding :
Hardcover
Pages :
232
Weight :
1 kg

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